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The 6th P: Philosophy

The 6th P: Philosophy

We need to establish the sixth P: Philosophy on top of Product, Price, Place, Promotion, and People. The 6th P is like a sixth sense, invisible but able to determine the success or failure of a company. We believe the first step in creating the visual identity of a company, actually, to create a company at all, is answer the WHY. What […]

Beyond Cultural Programming

Beyond Cultural Programming

Culture can be defined in many different ways: some use it to describe a combination of tradition/architecture/history of a country, others to describe a specific lifestyle typical to a group. Geert Hofstede refers to it as collective programming, which is also the way we approach the term culture related to brand and personal development. When […]