We need to establish the sixth P: Philosophy on top of Product, Price, Place, Promotion, and People.
The 6th P is like a sixth sense, invisible but able to determine the success or failure of a company.
We believe the first step in creating the visual identity of a company or, in fact, in creating a company at all, is to answer the WHY.
What is the underlying philosophy of creating the company and of being in business?
In current business practice, the closest thing to a company philosophy can be found in the company objectives and the mission statement to some extent.
Once the philosophy is clear, it is much easier to suggest the best combination of the following for the visual and web design of the company:
- Color scheme
- Shapes
- Slogan (Motto)
- Brand names
- Keywords
- Target group
- Type of web domain
- Sitemap and site structure
If the philosophy is clear from the beginning, it will be reflected in each design element and any other type of communication. It will be present in the heads of managers and coworkers. In fact, this will attract only talents who feel aligned with the company philosophy and therefore stay longer and create faster and better results.
